Are you thinking about a new website or would like to get more from your existing website? If so; then you need to be thinking about getting more exposure for your website and drive visitors to your website who may be looking for the products and services that your business has to offer. One of the best ways to achieve this is by effective Search Engine optimisation or SEO as it is known in the trade. Good SEO is important to the success of any website; after all it is no good having a great looking website if nobody is ever going to find it.

A good website should developed with SEO in mind from the start requiring forethought and planning to achieve the very best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. For example, the site architecture including the selection of a Content Management System or CMS, Ecommerce System or coding language such as HTML, PHP or ASP and website promotional activities should all be taken into consideration before proceeding with any web development project.

The Main Elements to Successful Search Engine Optimisation

There are a whole range of essential practices that are required to achieve prime search engine listings for the subjects that your website is offering which we have summarised in the following bullet points:

1. Keyword Research – find out what people are already typing in the search engines to find your products and services.

2. Accessibility – ensure that your website content can be easily read by the search engines for example HTML text and images is preferred to Flash content.

3. Structure – search engines read links to find other pages on the website so good link structures help the search engines to index the whole website.

4. Content – make sure that any content added to the website is relevant to the subject that you are trying to promote in your targeted keywords and phrases.

5. Tracking – analysing and fine tuning your website content to improve positioning against competition websites is the key to maintaining the prime search engine positions.

6. Consistency – make sure that any website changes / updates are not going to have a negative effect on your existing search engine positioning.

Following the above rules will help make your business website more appealing to the search engines and enable it to be found by visitors and potential customers.

If you would like to know more about the art of search engine optimisation or would like your website to perform better on search engines such as Google, Yahoo and Bing then please visit our website at:

http://www.designaweb.co.uk where we will be offering free SEO tools and search engine optimisation tips.