Viral marketing is best described as word of mouth advertising that relies exclusively on the efforts of others to make it work. Not only do others help to spread your message but their efforts also reflect their own 'endorsement' of it as well. Social proof like this helps to give your messages more impact! For this and other reasons using a viral campaign when you advertise online is considered one of the shrewdest marketing tactics to use to build your own business.

Here are 5 other very compelling reasons to advertise online using this strategy to help you build your own business that other tactics can not offer!

Cost Efficient

Setting up a viral campaign costs you next to nothing in terms of financial resources being your only investment will be time and effort. The network you set up if done correctly is something you will be able to use time and again!

Expands Your Exposure Rapidly

The whole idea behind using viral marketing to advertise online is the way it can dramatically expand your business overnight. The effectiveness of this strategy is based upon developing a large and loyal following that will be willing to share your messages with others you have no contact with. When you can expand your online presence in this way through the efforts of others you can build your own business much faster!

Builds Your Brand

Another less noticeable but equally significant benefit of a viral campaign is that the increase in exposure you receive also serves to reinforce your brand. The importance of having a recognizable brand can not be expressed enough when working online. Setting yourself apart from your competition makes it easier for you to advertise online since people now take more notice of you!

Increases Targeted Traffic

The messages and content you circulate in a viral campaign all have a specific reason or purpose and only those interested will respond. In this way the traffic you do receive as a result will be targeted. Considering the expansiveness of your online exposure due to the fact your messages are being spread virally you will have 'lots' of targeted traffic as well!

Easy to Implement

Implementing a viral marketing campaign is as easy as spreading a rumor, bad example but terrific analogy! You simply establish contact with people in areas where interest in what you do or promote will be strong. At this point you nurture relationships gaining both the favor and loyalty of theses people. Once that is done it is time to get to work and 'feed' your messages into the network you have built. Allowing your network to carrying it forward into other areas where you may have little or no contacts will help increase your efforts and exposure. The results you will receive will be those based upon the efforts of many and in this way you are working very efficiently! Now you can build your own business with the help of many others!

Viral marketing is a very potent tactic to use when you advertise online due to several efficiencies it offers that other strategies can not! Most entrepreneurs are typically short on time, finances and help therefore using a viral campaign to expand your exposure makes perfect sense, on many levels. The benefits this strategy offers, as discussed above, allow you the opportunity to build your own business online without much further investment of either time or money. In this way it increases your chances of becoming the success online you have envisioned even if you are short on certain resources!