It looks like a silly question, but it isn’t, at all. How many times did you procrastinate some " unpleasant " sales tasks (prospecting , cold phone calls, a visit to a difficult client ) ...

During my sales seminars, talking about the connection between customer care and profits, often I tell a story story, a true story: the story of Jan Carlzon and Sas. In 1981, the SAS Group (Scandinavian ...