It’s true—golf advertising and club marketing is going local, but perhaps not in the way you imagine. You may be thinking that your golf advertising and club marketing strategies have always been local, or maybe ...

As more and more golf course and private club owners are entering the virtual world of club marketing, they’re realizing the capabilities of search engine optimization (SEO) to drive traffic to their web sites. Many ...

In today’s high-tech, instant access world, a Facebook page is a must for any effective golf advertising campaign. Simply putting up just any kind of page is not going to cut it though; in order ...