Author's articles

Google Encrypts Search Data of Those Signed-In
By Michael Moorehead · 12 years ago
Google Encrypts Search Data of Those Signed-In One of the resources that many in the SEO and SEM community use is referral data from users searching keywords on Google. However, Google has recently made a ...
Google Acquires Zagat As It Continues Its Move Towards Social Search
By John Michaels · 12 years ago
Many didn't see the acquisition of Zagat by Google coming. Zagat, already widely popular in print form offers comprehensive reviews on restaurants and bars throughout the major cities of America. In addition, Zagat also has ...
Does Domain Age Matter When Ranking in Google?
By Michael Simmons · 13 years ago
Here is a question that continues to come up ever since search engine optimization started to become popular all those years ago. For many, the idea that domain age can give a site an edge, ...
Google Losing Market Share in Search Engine Wars
By John Michaels · 13 years ago
For those SEO and SEM Professionals, it's not time to panic- far from it, however it is time to take note of the up and comers in Search. Bing, Microsoft's search engine property which has ...
Search vs. Social Media: Finding the Right Balance
By John Moorehead · 13 years ago
I receive lots of questions regarding both search and social media and I am often asked by clients and friends, which strategy is the best for my business? Obviously, there should be a balance of ...
Does Page Load Time Matter for SEO?
By John Moorehead · 13 years ago
Page load time is usually defined as the time it takes for a webpage to fully load in a browser showing all elements of a page. Does page load time matter for SEO? Here's a ...
What Should Be the Limit of Links on a Page for SEO Purposes?
By John Moorehead · 13 years ago
Whether you are an SEO/SEM professional or an independent web developer, one of the essential aspects of optimizing your site is receive high quality one way backlinks from others. In the past, building links was ...
Move Over "Like" Button, Google Announces the "+1" Button
By John Moorehead · 13 years ago
Similar to the Facebook "Like" button that offers those with a Facebook account to vote socially and "like" something whether a person, business or web page-outside the walls of Facebook's closed eco-system; Google now is ...
Yahoo!'s New Way to Search- Search Direct
By John Moorehead · 13 years ago
Over the last couple of years Google and to a lesser degree Bing have shared the spotlight when it comes to search. In fact, Yahoo! who above all other brands brought search to the masses ...
Google Gives Their Users the Power to Block Sites They Don't Want to See
By John Moorehead · 13 years ago
There is definitely a search engine war going on and Google is making changes that are giving their users more control over how they surf the web. One of the main focuses of Google at ...
The New Google Algorithm Farmer- What SEO/SEM Professionals Need to Know
By John Moorehead · 13 years ago
It's official! While there has been talk of an upcoming algorithm change from Google for at least a couple of months, these past couple of weeks saw a definite change in the way that Google ...
Google Makes it Easier to Identity Original News Sources
By John Moorehead · 13 years ago
If you are an SEO/SEM professional, you already know just how important content creation can be. Content is a driving force in attracting the attention of the major search engines and keeping visitors on your ...
Facebook Updates its Advertising Using Content from Users
By John Moorehead · 13 years ago
When it comes to advertising, it's said that there is usually nothing better than the strategy of word of mouth. Hearing about a product or a service from a trusted friend or even an acquaintance ...
Google Moving Against Content Farms- What Does This Mean for SEO?
By John Moorehead · 13 years ago
There's been quite some news recently regarding Google. First off, you've probably heard that CEO Eric Schmidt will be moving into the role of Executive Chairman while, co-founder Larry Paige will be CEO. But besides ...
Cutting Corners on SEO? Google Is Stepping Up Enforcement of Its Policies
By John Moorehead · 13 years ago
SEO and SEM is always a game of cat and mouse with the big search engines. Professionals in the industry are always trying to determine the strategies that can help them place a website at ...
Optimize Your Site, Optimize Your Location
By John Moorehead · 13 years ago
You probably already noticed that Google is spending tremendous resources and real estate space on its results pages to show both traditional search results along with location based results using its product Google Maps. Google ...
Possible New Facebook Features Leaked
By John Moorehead · 13 years ago
Obviously, the social component of the web is extremely important to both SEO and SEM professionals. Keeping track of the latest offerings from Twitter, Facebook, and Google is important to ensure that you won't miss ...