Author's articles
Analysis: Promotions Make Big Impact on Abandoned Shopping Carts
By Charles Nicholls · 13 years ago
Analyzing abandoned shopping cart data from one of our customers last week made me sit up and take notice: Optimizations to their remarketing campaign and the introduction of a promotional discount for the first time ...
Forget Selling on Facebook (for now) – Think Social Plugins
By Charles Nicholls · 13 years ago
In January, Booz & Company produced a report suggesting that stores on Facebook were set for explosive growth—a 56 percent CAGR over the next five years, which some commentators have hyped as 600 percent growth. ...
Remarketing Emails — Like or Loathe?
By Charles Nicholls · 13 years ago
When we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while remarketing might be a great idea for ecommerce websites, it’s ...
Top Three Facebook Social Plugins for eCommerce
By Charels Nicholls · 13 years ago
Facebook is the next Google.
By that I don’t mean that Facebook is going to release a search engine, but that it will become a more important source of traffic than Google for many brands. ...
Tactics to Reduce Shopping Cart Abandonment This Holiday Season
By Charles Nicholls · 14 years ago
So what can you do, during the crazy holiday season, to reduce shopping cart abandonment? We thought we’d put together a holiday season checklist to help you keep your customers in the shopping cart this ...
eCommerce Trends to Watch This Holiday Season
By Charles Nicholls · 14 years ago
Black Friday and the holiday shopping season are fast approaching, and customers know this just as well as retailers. Based on last year, between Labor Day and mid-November we can expect online customers to change ...
6 Social Media/Marketing Lessons from Richard Branson
By Charles Nicholls · 14 years ago
"Screw it, let’s do it," is how Sir Richard Branson described his approach to business at the ExactTarget Connections conference last week.
Branson, the adventuring entrepreneur and chairman of the Virgin group of companies, is ...
Amazon Customer Philosophy is behind Earnings Miss
By Charles Nicholls · 14 years ago
Normally, when companies announce a 40%+ increase in costs and miss analyst expectations, their stock takes a hit. Last week, Amazon was no exception with its stock dipping by 15% immediately after the news, but ...