Author's articles

3 Things You Should Do Immediately If Your Search Engine Rankings Suddenly Drop
By Jonathan Cook · 13 years ago
Anyone who depends on search engines for traffic – which is just about all of us – has a common disorder. It is our preoccupation with our rankings. It only makes sense that this be ...
The Truth About Your Bounce Rate & How To Fix It
By Jonathan Cook · 14 years ago
Your Bounce Rate is a good gauge of your SEO & Internet Marketing efforts, but that statement comes with a lot of conditions. Like a lot of elements in Internet Marketing, and especially Analytics, you ...
How To Use SubDomains To Rocket Your Pay-Per-Click (PPC) Profits Upward
By Jonathan Cook · 13 years ago
Subdomains are domains set up almost as folders within the main domain. For example, what if your main domain is: www.Books.com The Subdomains could be: Cook.Books.com Fiction.Books.com Used.Books.com From these examples it’s clear that they’re ...
The 3 Search Types You Must Know & Understand
By Jonathan Cook · 14 years ago
Think about this. When you enter a phrase into Google and then hit the Search button, what is your Intent? In other words, what are you trying to accomplish? Are you shopping? Or are you ...
Why Google Knows Your Page Load Time & How It Could Be Keeping Your Rankings Down
By Jonathan Cook · 14 years ago
It’s Official. Google has confirmed that your page load time – how long it takes for the browser to fully bring up your page and its graphic/multimedia contents – is considered in their ranking algorithm. ...