Author's articles

How Marketers Can Use Yahoo! Pipes to Increase Their Online Sales
By Rok Hrastnik · 17 years ago
While RSS end-user adoption has been relatively slow, marketers have jumped at the chance to use this new internet channel increase their online sales. If you're new to the world of RSS --- RSS is ...
Your RSS Marketing Strategy: Deciding How To Deliver Your RSS Content
By Rok Hrastnik · 18 years ago
You're interested in RSS marketing, but there either seem to be so many options of how to do it or you've only ever come accross simple RSS feeds that just don't seem to be the ...
Digging Deep To Get The Most From RSS Technology for Marketing
By Rok Hrastnik · 18 years ago
An integral part of getting the most from RSS is really understanding how RSS works as a technology --- basically understanding its structure and how to best use it to get more readership and better ...
The Death of E-mail Marketing and the Rise of RSS? What Can You Do?
By Rok Hrastnik · 18 years ago
The recent announcement that AOL and Yahoo! will start charging e-mail marketers postage per thousand e-mail messages delivered, via the pay-me-to-deliver-email Goodmail program, is rocking e-mail marketers all around the world and at the same ...
Podcasting Monetization Strategies for Publishers
By Rok Hrastnik · 18 years ago
With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel and make delivering audio content via RSS profitable. Today, let's take a look at ...
The Best of RSS Marketing in 2005
By Rok Hrastnik · 18 years ago
If you're looking to start using RSS in your marketing or want to expand on your knowledge and get some additional ideas, here are our top RSS Marketing articles and tips of 2005. 1. THE ...
12 Reasons For Using RSS Marketing
By Rok Hrastnik · 18 years ago
The importance of RSS for marketing can no longer be disputed, but do we really understand all the benefits RSS brings to us as marketers, or really understand why we need to use it to ...
Marketing Optimization 101 for Blogs
By Rok Hrastnik · 19 years ago
Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not ...