Author's articles

Tips to Writing a Good Press Release

By Sharon Housley · 18 years ago

Distributing a press release to editors and news organizations is only half the battle. Writing a press release that will be published by the media is equally important. Press releases are public relations opportunities. A ...

Interesting Uses for RSS Feeds

By Sharon Housley · 18 years ago

The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted ...

Positive PR As A Marketing Tool

By Sharon Housley · 18 years ago

While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A typical press release announces new leadership, products or services, but ...

Google AdSense Tips

By Sharon Housley · 18 years ago

AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result ...

Organic Search Engine Optimization

By Sharon Housley · 18 years ago

The fabled tales of successfully tricking search engines into high rankings have given way to a new truth, to achieve decent consistent ranking you cannot engage in tricks but on focused optimization done in a ...

Web Applications vs Desktop Software

By Sharon Housley · 18 years ago

There has been a long running debate about web applications replacing desktop software applications. While some functions are better suited to web applications. It is my belief that security concerns and legacy systems will prevent ...

What is Google Base?

By Sharon Housley · 18 years ago

In order for Google Base to succeed, it will need the support of both publishers and users. Quite frankly, most are having difficulty seeing the value in Google Base. Google Base, is a new service ...

Top 10 Tips for Creating Unique Online Content

By Sharon Housley · 18 years ago

A website is more than just merging photos and graphics. Webmasters must also integrate quality themed content into their website. A "sticky" website is one that attracts individuals and encourages them to return. "Sticky websites" ...

What is Web 2.0?

By Sharon Housley · 18 years ago

What is Web 2.0? There has been a lot of chatter lately about Web 2.0, as if the Internet is a versioned software application. So what is Web 2.0? Simply put, Web 2.0 is a ...

Website Resolutions

By Sharon Housley · 18 years ago

As all of us view the new year, we determine various ways to improve ourselves. Whether its eliminating bad habits, or improving quality of life, January 1st is seen as a new beginning and starting ...

Technology Predictions for 2006 and Reflections for 2005

By Sharon Housley · 18 years ago

2005 literally took the world by storm. The tragedies of the Asian Tsunami, the Hurricanes that blew through the US Gulf Coast and the earthquakes that swallowed parts of Pakistan have left an indelible mark ...

Advertising in RSS Feeds

By Sharon Housley · 18 years ago

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while ...