Author's articles

Ten Negotiating Mistakes That Cost You Thousands
By Michael Soon Lee · 17 years ago
Success in negotiating is a lot like becoming proficient in martial arts. You must learn to use of timing, power and leverage to your advantage. In bargaining contests, Americans tend not to do very well ...
Black Belt Negotiating
By Michael Soon Lee · 17 years ago
How would you like an extra $5,000 or more a year? This money can be earned simply by becoming a better negotiator, yet most people in the United States rarely take advantage of the power ...
The Myth of Multicultural Marketing
By Michael Soon Lee · 17 years ago
Over one-third of all Americans today are minorities and by 2038 the Census Bureau estimates they will be over half of the population. This plus the fact that Hispanics, African Americans, Asians and Middle Easterners ...
Ten Myths About Multicultural Customers
By Michael Soon Lee · 17 years ago
Over one-third of all Americans today are minorities. The numbers of people from diverse cultures are growing so rapidly that the U.S. Census Bureau expects this group to be nearly half of the population by ...