Author's articles
Google Adwords: A Beginner’s Guide
By Laurence James · 17 years ago
So, what's the big buzz about Google Adwords? Well, if you have a website and need to grow your sales, Google Adwords is the answer. Google Adwords is proven to be very effective at driving ...
Why 90% of Published Content is Rubbish
By Laurence James · 17 years ago
We live in an information age, an era of mass communication. In this world, some people consume information, while others provide it. It's a constant and essential cycle. Information is valuable, and those who present ...
The Importance of Research for Effective Copywriting
By Laurence James · 17 years ago
Most people who write for a living will tell you getting it right takes about 10% actual writing time and 90% research. Knowing what to write before you write it, and to whom, might sound ...
Defining and Writing for an Audience
By Laurence James · 17 years ago
As part of the essential research you should do before starting to write, it's a good idea to begin by defining your audience - the people who will read, see or hear the message in ...
‘How to Write Persuasive Copy for Company Brochures’
By Laurence James · 17 years ago
When it comes to selling your products and services, many companies miss a trick when it comes to writing the copy for promotional brochures. This is because many businesses pack their glossy, well-produced brochure with ...
How to Write Effective SEO Copy for Websites
By Laurence James · 17 years ago
All websites want to be listed at the top of the best known search engines. Website developers and business owners alike understand that an effective site involves more than simply spending time and money on ...