Author's articles

Lessons Learned: Building on Success with Marketing Post-Project Reviews
By Jim Cochran · 14 years ago
In business as in life, learning from our mistakes and successes is the best way to improve. As marketing consultants, the most informative feedback comes from our clients. That’s why formal project reviews are one ...
Professional Liability Insurance Requirement for Marketing Consultants
By James Cochran · 14 years ago
If you’re a marketing consultant, you probably have at least one client company that requires you to carry some type of insurance. Maybe you run a small marketing or market research firm with a few ...
Becoming an Independent Contractor?
By James Cochran · 15 years ago
It’s a rewarding career, but what should you look out for? Working as an independent contractor or consultant can be a very rewarding, lucrative and satisfying career. Beyond knowing the dynamics of your field, however, ...
Yes, You Can Even Get Contracts on the Web
By James Cochran · 16 years ago
Does it really matter where legal contracts come from? If you write a contract on the back of a napkin, does it make it any less binding than one produced formally in a lawyer's office? ...