Author's articles

The Simple Appeal Staging System Works Wonders
By Karen Schaefer · 16 years ago
Well that’s it. The bubble has officially burst, or at least it’s losing air. Everyone has said it would happen, and well, quite frankly, none of us wanted to believe it. Some cheered, others jeered ...
Beyond Sight and Sound
By Karen Schaefer · 16 years ago
In the 2005 best seller Brand Sense, author Martin Lindstrom says that as much as 83% of all marketing communication is limited to sight and sound. In the real estate business most of the marketing ...