Author's articles
Environmental Issue Surveys: What Are They Telling Us?
By Eric Eckl · 14 years ago
A fresh environmental issue survey from CNN/Opinion Research finds that a majority of Americans believe that the economy should take precedence over the environment. It wasn’t by a huge number – a little more than ...
Protect Georgia Children from Mercury Poisoning from Fish!
By Eric Eckl · 14 years ago
Electric utilities have applied for the permits they need to build new coal burning power plants in south Georgia, and local families have every reason to be concerned. Already, we live with the pollution from ...
Environmental Awareness: Encouragement vs. Education
By Eric Eckl · 14 years ago
"I can do small things every day that will make an impact on water pollution."
It's such a simple statement, and it's true. So why is it so hard to send a message -- over ...
The Environmental "Awareness" Paradox
By Eric Eckl · 14 years ago
Let's take a fresh look at a couple of tired old sayings you've probably heard a million times, and examine what they mean when comes to raising environmental awareness and encouraging everyday citizens to do ...
Five Environmental Message Mistakes - And How to Fix Them
By Eric Eckl · 14 years ago
You've heard the phrase "look before you leap." But what does that mean when it comes to environmental writing and communications?
First, an urban legend about what can happen if you don't look before you ...
Save the World: Pick the Right Email Tool
By Eric Eckl · 14 years ago
If you help run a nature center, land trust, hunting club, or local river protection group, you've probably wondered how to best keep in touch with your members. After all, they won't come to an ...
Two Tools to Spread the Word for Your Good Cause
By Eric Eckl · 14 years ago
Pop quiz: What are the top two news outlets on the Internet today? Well, according to the web traffic monitoring service Comscore, they are Yahoo! News and Google News. Traditional news sites like CNN.com and ...