Author's articles

How To Write Funny Radio Commercials

By Dan O'day · 14 years ago

HOW TO WRITE FUNNY RADIO COMMERCIALS by Dan O'Day As a radio advertising expert whose job is to teach radio advertising professionals how to write effective radio commercials, I run into lots of copywriters who ...

Australian Car Insurance Commercial

By Dan O'day · 14 years ago

AUSTRALIAN CAR INSURANCE COMMERCIAL by Dan O'Day Both radio advertising and TV advertising sell with pictures. On radio, you paint the pictures in the listener's mind; the fancy psychological term for that is "constructed imagery." ...

Michael Jordan Hanes Tv Commercial

By Dan O'day · 14 years ago

MICHAEL JORDAN HANES TV COMMERCIAL by Dan O'Day Usually ad agencies use the word "branding" to mean "getting your name out there without expecting to be able to measure results" -- which is great for ...

Vons Supermarket Radio Advertisements - Awful!

By Dan O'day · 14 years ago

VONS SUPERMARKET RADIO ADVERTISEMENTS - AWFUL! by Dan O'Day Vons is owned by Safeway Inc., which has an annual revenue of around $40 billion. Surely they can afford to hire only the best people to ...

Websites For Voice Actors Voice Overs

By Dan O'day · 14 years ago

WEBSITES FOR VOICE ACTORS: Why Your Website Isn't "Working" for You And How And Why You Need To Fix It Immediately by Dan O'Day If you're a voice actor, which of these describes your website? ...

Radio Station Promotions Ideas

By Dan Oday · 14 years ago

FOUR KEYS TO ENTERTAINING RADIO CONTESTS By Dan O'Day Many radio station promotion directors think the only thing you need for a successful radio contest or promotion is a clever idea. Good ideas are wonderful. ...