Author's articles

An Email Campaign’s Destiny can be Determined by a Subject Line
By Joyce Kuras · 14 years ago
For many companies, email campaigns have become the heart and soul of their sales. Blood, sweat, and tears go into creating valuable content and cool imagery. Finely targeted campaigns take time. They must hit just ...
Email Campaigns - Frequency and Relevance
By Joyce Kuras · 14 years ago
Email marketing is conceivably the most flexible of all marketing strategies. Marketing alone takes planning and research within time frames based on important events, broadcasts, radio, and TV. Scheduling and deliveries are held prisoner to ...
So What’s the Buzz About Google Buzz?
By Joyce Kuras · 14 years ago
Google has given us a brand new toy, Google Buzz. Google Buzz is a brand new way to have conversations about things that interest you, while enabling you to share updates such as photos and ...
Restaurants and Social Media
By Joyce Kuras · 14 years ago
How Restaurants Can Use Social Media Every kind of business and service is getting on the bandwagon of Social Media. Whether you are using email bulk campaigns or e-newsletters, Social media has given the Internet ...