We all know how vital web content and killer copy is to the success of a website. Combined with a design layout that’s pleasing to the eye and strong SEO to push you up the ...

People’s first impressions of a website take a mere 50 milliseconds to form, according to research carried out by Carleton University in Ottawa, Canada. The research, initiated by Gitte Lindgaard and published in the journal ...

Let’s deal with one myth first. Copywriters don’t just write copy. Admittedly, that’s the bulk of their daily routine, but copywriting is far more than just stringing a coherent sentence together. Copywriting is a complex, ...