Author's articles
The Usability Factor for Your Website
By Michael Farrell · 13 years ago
The key, or cornerstone, to your online presence for your Main Street business is your website.
Consider designing your website as a hub and not a destination. This might contradict every traditional marketing principle but ...
The Law of Division - Over Time A Category Will Divide Into Two or More Categories
By Michael Farrell · 14 years ago
Like an amoeba dividing in a petri dish, the marketplace can be viewed as an ever-expanding sea of categories. During my career as a management consultant with Deloitte, I experienced this Law of Division many ...
Why Gold Really Is Money
By Michael Farrell · 14 years ago
Since there is an unfortunate historical anomaly, where people think the paper in their wallets is money, it is worth a brief discussion about Why Gold Really Is Money.
Historically many things have been used ...
Gold, Paper, and the Monster Lurking That Will Eat your Purchasing Power
By Michael Farrell · 14 years ago
The Global Financial Crisis is shining more light on the cancer that is destroying the purchasing power, of the average person, for the next several generations.
The monster lurking in the near future is not ...
Modern Bank Robbers Wear Suits and Ties
By Michael Farrell · 14 years ago
Welcome to, and thank-you for visiting, my website and the Conspiracy for Your Money blog from aspenIbiz, my group of online businesses. This blog will contain posts about the Conspiracy for Your Money.
Today, modern ...
Become an Activist for Your Money
By Michael Farrell · 14 years ago
Over 90% of all investment portfolios are down from where they stood at the beginning of 2008.
If you are surprised by this piece of trivia you should not be.
Very few investment portfolio managers ...
Be No 1 Like Google in the World of Mobile Internet Marketing
By Michael Farrell · 14 years ago
The largest and fastest growing product sector in history is the mobile phone. You need to know more about this sector and how to use it to be the Google of mobile messaging.
B4 tht ...
The Law of Duality - Every Market Becomes a Two Horse Race, explained by Mike Farrell with aspenIbiz
By Michael Farrell · 14 years ago
Early in the lifecycle of a product category, a product ladder with many rungs is formed. Gradually, the ladder becomes a two-rung affair.
In batteries, it's Eveready and Duracell. In rent cars, it is Hertz ...
Why Is Google So Important
By Michael Farrell · 14 years ago
If an Internet user does not know your URL, or if a user is unable to guess your URL, they will use a search engine to find you.
Like Kleenex (for tissue or FedEx for ...
Discover the Data and Keywords You Need to be No 1 on Google
By Michael Farrell · 14 years ago
If you aspire to be number 1 on Google then you must do research as this is critical to any business. You must know what the competition is doing. You must know what your selected ...
Set Realistic Page Ranking Goals to be No 1 on Google suggests Mike Farrell aspenIbiz
By Mike Farrell · 14 years ago
Many aspire to be number 1 on Google. They think their prospects sit down in front of their computer and are typing words into their online search like "toys" or "painter" or "vitamins" or "make ...