Author's articles

7 Problems That Strangle The Revenue Stream of Small Businesses
By Janet Christy · 14 years ago
Very often the things that Small Business Owners do not do have more effect on their revenue than what they actually do.  Small Businesses do not know who their real Customers/Clients are.  Small ...
Marketing Is Easy -- A Small Business Myth
By Janet Christy · 14 years ago
New Business Opens I am ready. Let the phones ring and the revenue come. I have completed my Marketing To Do list:  I have developed a mission statement that is eloquent and succinct.  ...
Plant and Tend A Lead Garden
By Janet Christy · 14 years ago
If you want your efforts to result in revenue generating leads you need to approach it as you would a garden. Soil: Choose your soil wisely so that you produce the leads you want. If ...
Votes Are Powerful, Use Them Wisely
By Janet Christy · 14 years ago
"A government contract for every small business and a grant for every woman, minority and veteran owned business," is the cry that could get any candidate elected to any office. But if you hear statements ...