Author's articles

Importance of Creating Database

By Scott Bradley · 13 years ago

You may already have a database but the chances are it only has personal data and not the key information you need to collect. The importance of creating a quality list with the fields that ...

Keyword Research and Its Commercial Benefits

By Scott Bradley · 13 years ago

Keyword research is a very vital part of ensuring success with PPC and SEO activities especially for commercial websites. In a nutshell, the activity of keyword research helps discover and optimize specific keywords so that ...

Email Based Surveys

By Scott Bradley · 13 years ago

Surveys are a great way to find out what your customers think and want. Knowing your customers’ attitudes to, and perceptions of, your product and services is vital to the future direction of your company. ...

Why Hire A Web Design Company?

By Scott Bradley · 13 years ago

Often when starting a business there is very little money to go around. Business owners start on a shoestring budgets and therefore make many decisions about their website design which save them money. In this ...

Exceptional Benefits of Email Marketing

By Scott Bradley · 13 years ago

As a business owner, the choices of media available to communicate your message to your target market can be confusing. Media Representatives will cite statistics to support their argument that you should use their particular ...

Legal Services Email Marketing Plan

By Scott Bradley · 13 years ago

You run a law firm (LLP) in partnership with other lawyers, specializing in bankruptcy law. The current trend of recession has seen a surge in business for your industry and you need to capitalize on ...

Wholesale Email Marketing Strategy

By Scott Bradley · 13 years ago

You are a cosmetics wholesaler dealing in variety of personal care items for women. You do not have a store since you do not sell to retail customers but have an office where retailers can ...

Key Dates for Men Email Marketing Strategy

By Scott Bradley · 13 years ago

In our example Marketing Strategy we have used a relatively small florist whose business is in her immediate geographic location. Her business can go from a famine to a feast. Valentine’s Day sees her run ...

No Hassle Home Renovations Email Marketing Strategy

By Scott Bradley · 13 years ago

You are small home renovations builder with a largely local clientele. Your customers include existing home, units and townhouse owners looking to renovate their homes. To date your customers are mainly word of mouth or ...

Specialized Service for Families Email Marketing Strategy

By Scott Bradley · 13 years ago

As a small home based day care center, you provide child care services during the day time hours for kids of working neighbors, family and friends. You have a great reputation and are passionate about ...

Relocation Pack Email Marketing Strategy

By Scott Bradley · 13 years ago

How to stand out from the competition is a real challenge for Real Estate Agents. Consider someone new to the area, how do they judge who to approach, who to trust with what could be ...

Tourist Friendly Email Marketing Strategy

By Scott Bradley · 13 years ago

As a bed and breakfast owner you find that during holiday periods you could fill your establishment ten times over and you are turning away business, yet at other times you are empty. Your objective ...

Wholesale Catering Email Marketing Strategy

By Scott Bradley · 13 years ago

Restaurants come in all shapes and sizes but they are no different to other businesses. Create regular, loyal customers who keep coming back and act as ambassadors for your business, and you’ll increase your bottom ...

Gold Customer Email Marketing Strategy

By Scott Bradley · 13 years ago

The Printing industry is highly competitive. Firms compete on price, turnaround time, quality control and service, product range, and some on availability of in-house graphics. Customers are other businesses, but also graphic design companies, advertising ...