Author's articles

American Minimal Mandatory Sentencing laws
By Dennis Douma · 13 years ago
By this article we will explore two examples of minimal sentencing imposed in US courts. These are cases whereby the judges discretion is limited by law. In civil law countries, law clearly stipulate maximal sentences ...
Perversity of the American Justice System
By Dennis Douma · 13 years ago
It is common place to hear of harsh punishments dished out fairly regularly in the USA. Draconian punishments of the sort would be unthinkable of in Western Europe. This article attempts to give a few ...
SHOCKVERTISING – Employing a shocking message/image to boost notoriety of a brand
By Dennis Douma · 13 years ago
A concatenation of the words shock and advertising as a type of marketing communication. The idea behind this concept is to increase the attention and retention (memory) and to create a reaction by the target ...
Entrepreneurship Dissected
By Dennis Douma · 13 years ago
Entrepreneurship is the activity of creating or enhancing economic value. An entrepreneur is an individual who harnesses potential innovative ideas and channels and transforms them to give an output, (service or good) that has greater ...
Mantlo – Botswana's Real Estate Potential Summarized
By Dennis Oliver Douma · 13 years ago
As with many emerging markets, the Botswana market has attractively low start-up fees and a market that lacks maturity – hence potential for entrepreneurs to step in and fill these gaps. One should keep in ...