Motivation, our internal drive steering our actions, is fundamental for human aspirations. I firmly believe that we are always motivated, although sometimes our motivation may not align with our desired goals. What may appear as ...

To truly excel in the realm of sales, one must become a master of not just understanding why customers buy, but equally important, why they don't. It's a reverse perspective that can shed invaluable light ...

In today's dynamic and technologically driven business landscape, relationships often find themselves undervalued despite their potential to be as valuable as any other asset within an organization. However, there is a growing recognition of their ...

In the intricate world of business and interpersonal connections, the heartbeat of flourishing relationships is the exchange of value. Relationships flourish when this exchange occurs at three distinct levels: Transactional Value – Expected Value, Non-obvious ...