Author's articles
Why authenticity is key to social media success
By Annabelle Owen · 2 weeks ago
With apps like Instagram, Facebook, and LinkedIn having been around for decades, users are becoming increasingly aware of what is 'real' versus what is 'fake’, meaning authenticity is essential.
Remember that old saying, ‘what you ...
4 ways to attract top talent with your employer brand
By Tom Gonzalez-Carvajal · 2 weeks ago
In the modern world of talent attraction, your employer brand is not simply a part of your business—it lies right at the core of your recruitment strategy. It's what sets you apart in a sea ...
Beyond the paycheck: Three things you need to know about employee loyalty in 2025
By Seb Armstrong · 1 month ago
The world of work is busy. It’s messy. And, above all, it’s competitive. The quest for the best talent is one filled with pitfalls, lies, and booby traps. Yet, amongst the lies and lip service, ...
The work perk paradox: When office freebies become golden handcuffs
By Tom Gonzalez-Carvajal · 1 month ago
We all love a perk. Don’t lie. Lacing up those discounted trainers and setting your subsidised smartwatch to a 5km target feels better than any endorphin rush. It’s only human to want a little booster; ...
What is quiet quitting and how can employee advocacy help you avoid it?
By Emma Keane · 1 month ago
Quiet quitting. You’ve heard of it, and if you’re in the world of talent attraction or employer branding, you’ve probably seen its effects firsthand.
But if you haven’t, let’s make sure we’re on the same ...