Author's articles
Brand Marketing During Coronavirus: What You Need to Know
By Susan Friesen · 4 years ago
How to Position Your Brand Messaging During COVID-19
When I say the word "brand," what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo?
Actually, brands are much more ...
How to Build a Crisis Response Landing Page
By Susan Friesen · 4 years ago
The Importance of Updating Your Website for COVID-19
Whether you’re hosting a webinar, giving away a special report, selling a program, or presenting a video series, a landing page inspires your visitors to participate in ...
Your Guide to Paid Marketing During COVID-19
By Susan Friesen · 4 years ago
Useful Paid Advertising Campaign Strategies
If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively.
On the one hand, people are home more, ...
3 eCommerce Challenges & Solutions for Tough Times
By Susan Friesen · 4 years ago
How to Start Selling Online More Effectively
To call these "tough times" may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the ...
17 Strategic Business Pivots to Make in the Time of COVID-19
By Susan Friesen · 4 years ago
Your Coronavirus Essentials Checklist
Just like that we woke up in a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business.
For many, this can be an ...
4 Marketing Strategies for the COVID-19 Crisis
By Susan Friesen · 4 years ago
How to Market During the Pandemic
From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I ...
Tips on Managing Your Workforce Remotely
By Susan Friesen · 4 years ago
So many people are now working from home (WFH) 100% of the time. Hopefully if this is the case for you, you can maintain productivity and stay positive during the COVID-19 pandemic.
While a lot ...
How to Pivot Your Small Business Strategy During the COVID-19 Crisis
By Susan Friesen · 4 years ago
Easy Ways to Create a Coronavirus Crisis Management Plan
As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to ...
Should You Stop Marketing During COVID-19?
By Susan Friesen · 4 years ago
The Impact of Coronavirus on Small Business
As a human, I'm sure you've been affected by COVID-19 (also known as novel coronavirus) in some way.
Whether that means worrying about elderly parents, changing travel plans ...
The Difference Between a Business Coach, a Mentor & a Consultant
By Susan Friesen · 4 years ago
Find Your Perfect Fit for Professional Development
Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for ...
Is it Time for a Website Makeover?
By Susan Friesen · 4 years ago
8 Critical Reasons to Update Your Website
I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale.
What did you feel ...
Get More Website Leads & Grow Your Sales
By Susan Friesen · 4 years ago
9 Easy Ways to Increase Online Conversions
So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, ...
How to Set Social Media Goals in 2020
By Susan Friesen · 4 years ago
Create the Most Effective Social Media Marketing Plan
There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics.
Not only ...
Your 2020 Guide on How to Get the Most Out of Video Marketing
By Susan Friesen · 4 years ago
Video Content Marketing Trends & Tips
In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.
From creating webinars to putting ...
6 Ways to Increase Sales After the Holidays
By Susan Friesen · 4 years ago
Your Business Guide on Beating Post-Holiday Fatigue
It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion—and that was just online—from November 1 ...
Where Social Media is Headed in 2020
By Susan Friesen · 4 years ago
Social Media Trends to Watch
A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be!
The major platforms like Facebook, Twitter, LinkedIn ...
The Entrepreneur’s Beginner’s Guide to Hashtags
By Susan Friesen · 4 years ago
How a Few Words Can Increase Social Media Engagement
I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there!
But have you also noticed the majority of those tips focus ...
Your 3-Step Guide to Increase Sales with Seasonal Marketing
By Susan Friesen · 5 years ago
When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, ...
How to Stay One Step Ahead of Changing Customer Behaviours
By Susan Friesen · 5 years ago
5 Ways to Align Your Business Practices to Manage Consumer Behaviour
In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target.
Shifts in customer ...
The Importance of Brand Messaging for a Successful Website Redesign
By Susan Friesen · 5 years ago
I’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why.
Chances are, you quickly clicked back to find a competitor’s website, ...