Doing something without advertising is like winking at a beautiful girl in the dark. You know what you are doing but nobody else does" –S. H. Britt Is there such a thing as free advertising? ...

The nation`s universities, polytechnics and other tertiary institutions annually churn out a large pool of human resource (graduates) and that is essentially a good thing but the harsh reality is that, the job market in ...

"Patience, persistence and perspiration make an unbeatable combination for success" –Napoleon Hill. While a Marketing student about a decade ago, we were taught the 4 P’s in our first year and later taught the 7 ...

The Chief Executive Officer of "You Incorporated"? Sounds like a weird expression but it’s nonetheless a viable and vital concept. It is to see yourself as a company or product (which you certainly are). The ...