Author's articles

Goals and Objectives of Destination Marketing
By Flora Pereira · 12 years ago
Destination Marketing is an "intentional, realistic and travel oriented method" to the edifying and rational modernization of a destination/product. It integrates and stimulates the intention of the visitors, travel service suppliers, and the local travel ...
Destination Marketing: A Right Marketing Mix
By Flora Pereira · 12 years ago
Destination Marketing has many unique features that make sure that it is intrinsically complex and difficult, which includes the following: • While talking about the marketing of a destination, it has to be kept in ...
Destination Marketing: The Internet and Social Media Have Changed the Manner of Communication
By Flora Pereira · 12 years ago
The internet and social media have changed the manner we communicate with commerce - this trend is very much evident in the travel industry. Nowadays, customers have changed themselves to online self-researching, while planning a ...
Tips to Create Great Travel Representation Strategy
By Flora Pereira · 12 years ago
A Travel Representation firm acts as an agent for your business in the travel marketplace. Many of their actions include building partnership, negotiating with the suppliers, attending meetings and tradeshows. Travel Representation is one of ...