If you are active on the web promoting your products,

affiliate programs or services, you probably sense where

I’m going with the title of my article. We all put a lot of

effort into our internet business. We all have the same

hopes and dreams about where our internet business will go.

Unfortunately we are all depended on too many variables

that have to be just right at the right time.

What is he talking about you might ask. Let’s take a simple

example. Listening to self declared gurus of internet

marketing they all tell you the same thing. “You have to

build your list”, by that they mean your email list.

After following this advice and spending hundreds of

dollars in opt-in email leads and maintaining a list of

over 5000 subscribers I was pretty convinced that success

is just around the corner.

This is as far away from the truth as human possible. I’m

running a newsletter delivered daily and I send additional

sales letters to pitch some of my affiliate products. I

track every email with ad tracking and click through

analysis.

Guess what? Nothing! Sending daily emails and sometimes an

additional sales letter would trigger something, at least a

wave of cancellations, don’t you agree? Well, my conclusion

of this mess is that over 90% of the emails never passed

the SPAM filters.

This is devastating. As you know most people sing up for

newsletters through their free email accounts. The few who

use their regular email address unsubscribe within a few

days.

Don’t get me wrong, newsletters are great and if done right

they can help you to promote your business. I believe the

key is that your newsletter needs to be unique and very

narrow focused on a niche target.

Going back to the email leads issue. Buying email leads

from email harvesters it is a waste of money. Even if they

are double or triple opt-in leads. Promoting a copied

newsletter is a waste of money. Why bother to promote

something that is already promoted hundreds of times?

If you are targeting the people who are looking to make

money online, your target audience is pretty narrow and

they probably have already subscriptions to one or another

form of marketing newsletter.

I’m actually shifting my focus completely and put a

newsletter together to help people to get started with real

estate investments, especially Florida real estate. As you

can see this is a very narrow target audience. If I get a

couple of hundred subscribers I will be happy. If you’re

interested send an email to

mailto:suncoastrenttoown@getresponse.com I will let you

know when the newsletter will be available.

The bottom line of my story is, don’t advertise to the

advertiser. You just waste your time and money. That’s the

main reason why people getting frustrated with their

internet business and simply quit. This is like car dealers

advertise solely to other car dealers. What do you think

will happen?

I know what you are thinking. What happened to him? Didn't

he tell us in his article "Where's the Traffic?" that email

lists are the cure to non-visited websites? Yes, that's

true. I still believe that autoresponders are good business

practice to communicate with your customers. I just didn't

see the value of buying email leads. Yes, I changed my

opinion, which is plain human nature and happens to all of

us.

I hope this made you think a little bit and if you can turn

your business into the profitable margins based on my

little advice please let me know. I’m eager to hear if

somebody actually is listening to what I have to say.