Are You Ignoring Your Customers' Requests?
- Author Willie Crawford
- Published June 25, 2006
- Word count 1,332
Many Internet marketing experts will tell you that the best way to find out what your customers want from you is to ask them. While that may be true, I believe that an even more accurate way is to just listen to what they're telling you, and to what they're asking you for.
To illustrate my point, I'll use a couple of examples from one of my own niches... the recipe and cookbook niche. If you already have even a minor foothold in any niche, my experience should be somewhat instructive.
In-case you're unfamiliar with my background, I earn six-figures from a soul food cookbook that I wrote and self-published. I wrote that cookbook because my site visitors asked for it.
The full story behind my first cookbook is that, when I first came online in 1996, I was told that I should focus on a niche. After building your typical "Internet marketing" site, which didn't really take off immediately, I eventually decided to build a site around the "soul food" recipes that I learned while growing up on a farm in North Carolina. I posted a few of my favorite recipes online as search engine bait, and then advertised affiliate products around the site ... usually with banners.
I was also told that I needed a mailing list to bring visitors back to the site, and to stay in touch with potential customers. With a recipe site, it made perfect sense to me to create a list where people could trade recipes. That list was an immediate hit, and has been going strong for over 8 years.
While the recipes sent out through the list were primarily from site visitors, list members grew to associate me with great recipes. They eventually started asking me if I had a cookbook. I told them "no" but that I would write one if they would buy it. I also announced that I was taking advance orders (to verify the demand). I had over 100 orders before I wrote the first word. That cookbook has provided me, and my family, with a comfortable living for YEARS!
Over the years, I tried to sell those site visitors, and list members, a variety of different backend products, but nothing sold as well as my cookbook.
For the last six years,list members have regularly told me what my next few products should be, but I wasn't really listening. List members regularly emailed me saying that they loved my recipes, but that they were on restricted diets. They often asked if I had diabetic, low-fat or low-carb recipes. They also often wrote to tell me that they'd been diagnosed with high blood pressure, and asked if I had any recipes for people with hypertension.
When I finally started listening, I knew exactly what my next 4-5 products should be. They should be versions of my cookbook featuring diabetic, low-fat and low-carb recipes. I also needed to write a cookbook for those with high blood pressure. All of those cookbooks will be rolled out to my list and sites within the next 2 months!
What's also instructive is that over the years I built up this HUGE asset... people who have bought cookbooks from me and then asked if I had more. They were telling me what to sell them. They were telling me that if I just offered them what they WANTED they would buy it.
The above is just applying basic common sense and a little bit of marketing know-how ...which most Internet marketers already possess. Let me share with you a few more insights that you probably already have but are not using.
- The easiest way in the world to make more money from a proven, profitable niche is to "go deep." Produce multiple episodes or versions of the product. That's what movie producers do. That's what traditional book publishers do. Look at the "Chicken Soup For The Soul" series! That told me that if I produced additional versions of my cookbook, it would sell. My list members also "told" me that.
The way that I will apply this is by re-labeling my first cookbook "Volume 1" during the next printing. Then, I will introduce "Volume 2" and as many volumes as the market will bear over the years. Labeling the original "Volume 1" tells my customers to look for additional volumes. It sets up collectors to collect the complete series.
Speaking of collectors, another version of your product that you can release is a limited collectors' edition... if appropriate for your marketplace. The co-producer and host of the television cooking show that I'll tell you about later is doing just that. At my prompting, he's released a "Limited Edition Autographed Version" of his cookbook, "The Devotional Cookbook." You can see how he did that with my help at: http://Chitterlings.com/devotionalcookbook.html
What will make the limited editon of the cookbook, in the example above, sell out really fast is the fact that it really is only being released in a very limited quantity, and that a television personality is autographing copies. Ask yourself how you can apply a similar idea to your product. I'll admit that this idea isn't something that I dreamed up... it's somethings that I heard a speaker use as an example at a seminar. All I did was have my client APPLY the idea!
- Go deep by offering more versions of your basic product. For example, with my cookbook, I offer it in PDF, print, and on CD. In a few months many of my recipes will be available on DVD since I will share them on a television cooking show that I'll be co-producing.
My mentors long ago told me that I needed not only a cooking show, but a full line of spices and sauces. Instead of listening to them, I went off in search of more exotic markets... largely ignoring the hungry market that I already had (pun intended).
It took one of my clients, coming to me with an idea for a cooking show that he had, to get me into the television business. When you really think about it though, producing a cooking show is just repackaging the information that I already have into a different format.
Listening to my market, will not only allow me to triple my book sales, it will also generate millions when the show is nationally syndicated. The show is just beginning production now, but will grow rapidly. You can follow our progress, and learn from the process, by frequenting our blog at: http://TheDevotionalChef.com/blog
You can also see how I develop and market a full line of cookbooks and related products by visiting my cooking site at: http://Chitterlings.com Go ahead and join the mailing list, as this is where I announce new products and site news.
A few people may ask why I share so much of what I'm doing in my cooking niche with you here. You may wonder if I'm not afraid of competition. The fact is that there are MILLIONS of webpages out there offering free recipes, yet I earn six-figures selling them. The fact is that there are thousands of people who have written cookbooks and are having difficulty selling them. I don't have to worry about competition because by studying Internet marketing I have learned how to dominate my niche.
What should you do with the information that I've just shared with you? Ask yourself how you can apply it in your niche. Ask yourself if your site visitors and subscribers aren't already telling you what they want to buy!
Once you discover that your product is a hit with the marketplace, listen to them as they tell you how to improve the product, and how to sell more things to them. Instead of going off looking for new and more glamorous markets, serve the one that you've already mastered. Apply the many marketing techniques you already know to your existing niche. It will pay off handsomely!
Willie Crawford has been teaching Internet marketing for over 9 years. Take advantage of his insights and experiences by subscribing to his free, very popular newsletter at http://WillieCrawford.com/ezine.html
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Does Gucci Have a Lifetime Guarantee?
- A Crisis or an Opportunity? In Depth Look into American Pharmacies
- Composite Door V uPvc door
- Composite door locking systems
- Composite Door Construction
- How Predictive Maintenance is Revolutionizing Ship Repair Services
- Lift price in Bangladesh
- AfterHours Plumbing & Drainage Services Launches Innovative New Website Enhancing Customer Experience and Accessibility
- Popular franchise opportunities for sale under $100K
- Rail Container Shipping: A Vital Element in Global Logistics
- From Concerts to Protests: How Rent a Barricade Provides Safe Crowd Control Solutions
- The Smart Solution: Roll-Off Dumpster Rentals for All Your Renovation and Cleanup Needs
- Reliable Dumpster Rentals: The Smart Choice for Your Next Project
- Comfort & Cleanliness: The Perfect Mobile Restroom for Any Occasion
- The Power Of Happy Hour: How Bars and Restaurants Can Leverage Promotions To Drive Drink Sales
- Government Contracts: The Power of a Government Tenders Writer in Australia
- Maximizing Hotel Revenue Through Energy Efficiency: Best Strategies for Success
- How Online Grammar Checker Tools Save Time for Writers and Students?
- AC Solar Panel: The Efficient Home Energy Solution You've Been Waiting For
- The Ultimate Solution for Quick and Efficient Drying - ATO Floor Blower
- The Advantages of Tesla Powerwall Certified Installations in Phoenix, AZ
- Affordable Eco-Dumpster Rentals Recycled Waste Solutions in Georgia
- Making Sites Accessible: The Importance of ADA Porta Potty Rentals
- Efficient and Clean: Porta Potty Solutions for Idaho Construction Sites
- Transform Your Space with Top Painting Contractors in Sydney
- How to Become an Influencer
- Outfitting a Dental Clinic with Medical Equipment from China
- Transform Your Online Apparel Sales with Ghost Mannequin Photography
- Enhance Your Outdoor Event with High-Quality Panel Fence Rentals
- Top Residential Dumpster Rental Services in Florida: Affordable and Reliable Solutions