In this article, I will share with you how blogging and writing articles have helped me attract other network marketers. This article will be a long one, but I promise you'll find the content helpful.

How Does A Prospect Come to Trust You?

Let’s first talk about the two major reasons why people go online to read your content(s).

For the most part, your prospects come online for one of the two following reasons. People go online to...

1. Look for specific ways to solve a problem

2. To meet a pressing need

Did you know 92% of people go online to look for information? So in the scenario of network marketing prospects, people primarily go online not to spend money, but rather to save or make money.

But the sad reality is...

If you Google about any network marketing company, the majority of websites you land from the search results will want you to join their company, program, downline without you first having the chance to get to know about them.

In fact, the majority of these websites assume everyone needs their products and services, and go straight into sales pitch, failing to realize that this hard-sell is what turns off most prospects.

On the web, you meet people who tell you that they built a great downline organization in their previous companies while hiding behind the Internet.

But the fact of the matter is your prospects don’t know you unless they avail to your expertise. So what can you do to build and maintain credibility with your stranger prospects? — write articles.

In fact, people read your content because they want to know you personally -- everything about your challenges, results, concerns. They want to know as much results as you can share with them, hoping that your experiences would cut their learning curve.

Think of these two major reasons why people go online again…

1. Look for specific ways to solve a problem

2. To meet a pressing need

So to effectively use your content to pre-sell your qualification, your content should first provide ways for people to satisfy their needs.

Second, you begin to gain trust as your prospects receive answers to their problems.

Third, through their own application of your answers to their needs, you allow prospects to realize that they need YOU -- your prospects begin to seek you, instead of you having to push your ideas to them like everybody else.

By providing useful content, you let your articles pre-sell your business opportunity because your prospects seek YOU as the only viable solution for their challenges and your business opportunity becomes the sub department of the ultimate solution called YOU.

Instead of selling your company first, your prospects primarily become sold on you through your leadership and strategic marketing.

So to help you start blogging and building a brand called YOU, I will share with you a very easy method to gather content ideas for article writing.

One method I use is visit forum.richdad.com/forums/ and visit the Network Marketing section of the Rich Dad forum.

There you will find questions people asking other network marketers. You can see the current trend of the industry and you can provide answers on your own website.

You don’t need to necessarily find the right answers. But what matters is that you share your leadership skills while your competitors don’t take time to write.

From this time forward even becomes MORE important and knowing exactly what to do now determines your results. Let's see if some of my ideas can help you inspire to do something even more creative.

After adding a new content on my website(s), I first wait for search engines to crawl my domain. After a few weeks, I begin reviewing my own blog articles to submit to article directories such as EzineArticles.com

I rewrite my articles with the purpose of submitting to Ezine directories while keeping the target audience in mind. Potential readers are either article publishers or other network marketers who browse articles for ideas.

For article publishers, in case my article gets added to their websites, I leave my URL within the author resource signature instead of using anchor text link (Very important). It's tempting to use anchor text in author resource signature for the reason of search engine optimization, but my experience has shown not every publisher uses HTML to publish author resources, and unless I use my own URL within my author signature, anchor text may never link my domain. So I use the actual URL within my author resource section.

Then for network marketers who come to browse articles, I use the same signatures to by redirecting to my newsletters published on my own domain. Once they opt-in to my newsletter, I use Auto Responders and sell my credibility to them first by writing generic but useful network marketing tips.

Many of them seek which company I belong and begin communicating. While majority of prospects never join my business opportunity but stay subscribed to my newsletters. I promote other people's products and services in the back-end using my newsletters, monetizing every lead that comes through the pipeline.

To summarize, this whole process works like this,

1. I write articles on my own websites

2. I then re-write my articles and submit to article directories

3. The more articles I write, the more they get picked up and published on websites

4. Because I use actual URL and not anchor text link within the signature, every website that publishes my articles redirect prospects to my own URL where people opt-in for my newsletter

5. Prospects browse my own website, which heavily promotes newsletters and they opt-in

6. Some prospects contact me

7. Some never contact but stay subscribed to the newsletter

8. Some never contact but they buy other products or services I promote relating to Network Marketing

9. Some resonate what you do and ask you to joint venture with them

It seems like a long process, but the beauty is that there are enough publishers who need your articles and enough prospects who opt-in for your newsletters so once it's set up, it gets all automated, thanks to the Internet.

If you just repeat this process, soon you'll have enough prospects contacting you everyday and this is one way to generate your own leads. It all begins with writing useful articles and getting your name out.

Instead of hard selling your services and products, your prospects foster credibility about you, come to know you and like you. Even if they don't join your business, you'll monetize every lead comes through your pipeline.

You can then sell your products, joint venture, earn money from recommending affiliate products, or whatever you can because you own every lead who stays on your newsletter. This way, no matter what happens to your downline retention, you'll always generate more prospects than your competitors.