Online press release distribution is a popular trend in Search Engine Optimization and Marketing industry. Press release submission is being used as a primary weapon of online marketing by a majority of online marketers and promoters. It is firm belief that PR submission and distribution can provide instant push to any website’s rankings in all major search engines.

Well, what is the reason behind such beliefs? Having a thorough look over the positive aspects of press release submission in search engine optimization will clear the doubts.

Online Press Releases Offers Instant Visibility

Online press release submission helps in getting instant visibility of any piece of news release over the internet. The powerful press release circulation system helps any piece of news in circulating it to multiple news sources, web portals, and search engines with no time. So it creates instant visibility of the news submitted at press release submission websites.

Online Press Release Creates Quality Backlinks

While submitting online press release, people get the facility to include backlinks in the text of press release as well as they ask for website URL during submission. It helps in generation of quality inbound links towards a website. That means one can get more and more quality backlinks with every approved press release submitted to prestigious PR submission websites.

More backlinks means more credibility for search engines. Nowadays, search engines prefer websites with more quality inbound links from relevant websites. For example Google’s Page Rank mechanism is based on type and quality of backlinks pointing to the website.

Online Press Releases Produces Supporting Contents

Online press release submission produces supporting contents for the website. Usually press releases submitted to reputed PR submission websites get indexed easily within no time. It helps when search engine return results based on text/tag based crawling.

Almost every search engines crawls and index data from different sources of information. While performing search for a given keyword they often return results from the indexed data already present in their databases. That means if a press release submitted by a person is indexed by Google, then it is more likely to appear in search results returned by Google for specific keywords focused in that particular press release.

Keeping SEO aforementioned benefits of PR distribution in mind, it is easy for everyone to understand its importance as a powerful tool in search engine optimization and online marketing campaigns.