In affiliate marketing, the associates are looking into ways in which their chosen products can be made known effectively. One creative and effective way is utilizing e-zine advertising. To make use of this tool for promotion, the associate must first know what e-zine advertising is all about.

An E-zine is a newsletter delivered to subscribers. It is a coined term for magazine which is made available in the Internet. The core subject or theme of the newsletters can be about any niche. And when a newsletter has been around long enough in the internet, the number of subscribers of the newsletter will increase to a point that it represents a sizeable percentage of the global market. As soon as the number of subscribers is large enough, the publisher of the e-zine will be selling space in it to internet entrepreneurs and to affiliates. Such is the beginning of the publisher’s e-zine advertising.

To obtain the greatest benefits of e-zine advertising, here are some e-zine advertising tips.

*Some e-zines are just paragraphs sent in an email, while other e-zines provide links to other websites. To encourage its recipients or subscribers to participate, it is important for affiliate to pick e-zine that give external links to other sites. If the affiliate marketer has signed up with a pay-per-click program, the affiliate can direct the link to the merchant’s website or lead to the affiliate’s website.

*One type of e-zine ad is comparable to a banner ad while the other type is called a solo ad. The former is cheaper while the latter is more expensive. The advantage of a solo ad is that you don’t have competition not like the banner-like ads where you will be competing with the rest. It is up for the business owner to make a decision on which ad type to choose according to the budget and what works best for his affiliate product.

*Affiliate marketers must pay attention on the placement of the ads. Preferably, pick the top sponsor ads first since these are more visible to the readers and they tend to click more on these ads. The second best is the bottom ads. Avoid middle ads because readers tend to overlook ads in the middle of the article. The top sponsor ad is priced higher, of course. When the reader reaches the end of the article and find the bottom ads, the reader is more likely to click on the link in the bottom ads, especially when the article of the newsletter is appealing.

*Having a targeted niche is better than a generalized approach. The affiliate must find out from the newsletter’s publisher the topics of the succeeding issues to have an e-zine that targets a specific audience. Once the next issue is known, for example "vintage cars", the associate can select from among his products which is most related to the issue, for example, "car parts". An e-zine ad about another topic, such as "computer software" will most likely be disregarded by the reader.

By utilizing the above e-zine advertising guidelines, the associate can stay away from spending for ads that are useless. And the associate can focus on ads that will readily convert to sales.