The applications of animation are growing by leaps and bounds. Animation has steadily conquered the digital media as well; many websites and advertisements are made in animation. Flash is a popular tool, which is used for creation of animation in digital media.

The online industry is growing at a breakneck speed and the requirement for web developers and animation artists is increasing. The best places to find new web developers and animation artists are the growing animation colleges in India. Digital media is on an expansion spree and the new animation artists find ready takers as soon as they pass out of the animation colleges.

Animation creation in digital media is referred as rich media advertisements. Digital media animation creations are eye popping and initiate enhanced user interface. Rich media advertisements or animation based websites have done a whole deal of good to the economy. It has given a boost to internet marketing. Google the industry leader in search engine and internet marketing has made optimum utilization of rich media advertisements in redefining internet marketing.

Internet marketing knowledge holders are aware about AdSense in Google AdWords. Publisher websites and content network websites are part of AdSense. Publisher websites are privately owned and managed popular websites that offer space for display of banner advertisements. The banner advertisements can be static as well as dynamic. Animation has redefined the concept of banner advertisements. Today they are much more than a static graphic with text. Motion is infused into animation and they are highly appealing.

Websites created on flash are equally appealing. The icing on the cake about becoming an animation artist specializing in digital media is that, he or she gets to learn about programming, coding and different types of languages like HTML, Java script and PHP.

Animation colleges in India are giving priority on teaching their students about different web development languages. Animation artists with knowledge of coding and programming will get more job opportunities compared to a general animation artist. He or she can work in design studios, production houses, web development and internet marketing companies.

All big corporate houses are taking a note of the wonders of rich media advertisements and are investing time, effort and resources in incorporating it as part of their marketing initiatives. Recent examples to elucidate the aforementioned statement are The Godredj Jiyo marketing initiative and the Indian Premier League promotional campaigns. Indian Premier League had signed with Youtube during the 2010 edition of the cricket competition, for telecasting it in internet. Many rich media advertisements were created in order to draw viewers to Youtube and the entire initiative was a big hit.