We see a lot of cases where web design and development is outsourced by firms and people who know designing and development themselves too. So the question is why do people outsource web development? There are numerous reasons for it.

For example, consider a scenario where there is a company very good in design and development. But we know that web is a very vast field and new technologies are coming up every day. Suppose they get a client who wants a project done in a particular new technology in which they don’t have expertise. Now the firm has two available options: turn down the project or hire a new employee who has expertise in the particular technology. Hiring a new employee for a single project may not be the best and most cost effective option always. In that case most of the firms choose to outsource to a web designing company who have the required expertise.

Also there is another case when companies have the expertise to do a work but they are simply too busy to take up a new project at a particular time. In that case many companies refer the job to other companies. But in that case they are also sending their client to other companies and may not get them back. So even in that case it is a better option to outsource web development project to a company. That way they get to keep their client and oversee all the development work.

Outsourcing to a web designing company is particularly beneficial to small firms who have a niche expertise area. They don’t have the resources to invest in new technologies but if they get clients with requirements outside their expertise area, they can outsource the project.

Similarly website owners may have the skills to work on their website, but don’t have the time and don’t want the headache of all the work .So they can outsource to a web development company and focus more on their business and generating cash.

Outsourcing has another benefit that you don’t have to outsource whole work but the part that you can’t do. Companies who know web designing but not search engine optimization can outsource the SEO work to a SEO services company.

The other benefit is that you may get a better portfolio when you outsource different kind of projects. Normally you get clients as per your past experience, but if you start showcasing work done in newer technologies done through outsourced projects, you will get more clients in those technologies and you may end up upgrading your resources or simply growing your outsourcing network to accommodate all the new work. So outsourcing is really the way to go for small and mid-sized firms.