Spade

"What is missing your texts in order to sell more?", "How to breathe life into selling text?", "Sell text sell themselves!" - At the time forget these appeals Starter copywriters. Let's try to analyze the typical examples of errors in the elaboration of effective text and try to bring some single formula, what should be the professional information materials.

Holes in

In most cases the sellers, texts are the basis of a good business proposals, mailings, promotional printed products (leaflets, booklets, flyers and special offers), a lesser extent, sites. The "selling" the texts are not only printed, it may well be a speech on the profile conference call by contacting the speaker in a shopping center, the dialogue during a telephone conversation.

Fly with greetings

Did not think of a single recipe on how to make the text "sell." In this connection, I often ask the question: Have you encountered at least once in your life to read the text, which would be the hour persuaded to buy the goods? "The majority of respondents answering him favorably as if the goods they were badly needed, and they deliberately sent to find him. In all other cases, no text is able to independently sell a product or service. The task of the text - willing buyer and a puzzle to learn more about the advertised site. So leave a rhetorical question: "Is the text to persuade you to buy what you need?" And try to figure out how to write the text, which is able to convince the reader and to arrange for a . Here are three basic theoretical principle, following which can be several steps closer to creating a truly high-quality text. You probably know them:

First. Text can be effective if it corresponds to the needs of target audience, addressed by properly chosen channel for communication, contains basically an interesting factual information on the advertised site. Moreover, the text should be written in brief and not contain unnecessary information, which may confuse, cast doubt or misleading.

Second. Thinking through basis "selling" the text remember the terrible truth, your text nobody wants to read. So you have to write this informational message, which might be of interest to the commission of any third party rights for 7-10 seconds.

Third. Starting to write the text, think that it would be interesting and important to hear your potential customer. It is sufficient to determine the range of problems associated with the advertised object, which may confuse the customer into your unique selling proposition, what difficulties through a service or product you can help him solve.

Fourth. Follow the main rules of the text. The text read to with the title - is one of the most important components of communication. The title, with rare exceptions, should not be too long, preferably up to 80 characters including spaces. Relay picks up an interesting lead up to 300 characters with spaces. Lead reveals the main advantage of your offer for a client, intriguing reading, stimulates jump around on the text below. Joining takes up the bulk of the text, which is necessary to try in 3-6 sentences reveal the essence of the proposal. If you are able to present the basic premise is original and does not pull away from the subject, the chances of reading the text before the end of growing. Ends announcement call to action. If you are able to achieve the desired, and people read the text, think of it driven to your word, the customer must carefully push for action. This is a very common error - text not how it ends, and not offered to read to produce any action. Customer need to explain that he can do to learn more or to participate and that he was for it to be. Be sure to end communication should be contact information.

Fifth. The text should be decorated beautifully. Graphic design of "selling" the text is no less important than the plot of the message. Making the text should be in a measure of the business, modest, without the use of deliberately pompous colors and signs. If this is an offer the company, must be present logo of the enterprise. "Clean" and carefully drawn up a proposal increases the chances of him reading.

Confession Editor:

Once a working e-mail came a letter from the amusing theme: "5 Reasons Why should you take me to the work of a copywriter." Original summary was perfectly satisfied with the perspective of the technology of information, arguments and placement of accents. It is evident that a man trained in a course on marketing and selling texts. But the text does not cause me nothing but smiles. Still, in order to write good lyrics should not only master technology, but also be able to competently, nice and clear thinking. Teach this very difficult.