Tip # 1: People Hate Advertising, But They Love Information

What button do people use most when watching TV? . . . Research shows it is the MUTE button.

Why? . . . Because people immediately know that an advertisement is coming and then they switch off. Many advertisements contain valuable information but the hard sell approach just puts people off!

As an affiliate marketer you need to advertise. Good copy writing skills will help you to present valuable information to the reader. It will help you to avoid hard sell advertising which mostly leads to the 'switch off'.

Let`s Look At An Example:

Suppose you have a skin problem and you are searching for information. You are faced with the following two calls to action, Which one will make youswitch off?

• (Product name) For Skin Conditions Is Even Better Now Because It Contains Vitamin E And Herbal Extracts. Buy It Now!

Or

• The (Product name) Vitamin And Herbal Enriched Skin Treatment Can Improve And Smoothen Your Skin In 14 Days Or Your Money Back!

Notice The Difference:

These two calls to action convey completely different messages. The first one is only about the product. The second call is about the benefits to the reader. Two problems of the reader are addressed. Firstly the reader's skin problem and secondly the reader's reluctance to risk money. The reader is more likely to stay on the page to find further information. You are avoiding the 'switch off'.

Tip # 2: Your Headline Is Extremely Important And You Must Spend Time On Developing It

Your headline is the first text your reader will see. It must grab attention immediately and convince the person to read further. The reader is likely to think: "What's in this for me?" You must show the reader the benefits of staying on your page, looking for more information.

Tip # 3: Your Introductory Paragraph Is As Important As Your Headline

You have managed to grab the reader's attention, now keep it! Do not spoil your copy writing efforts by loosing the reader now. A good idea is to start with a line that promises one or more further benefits. But do it in such a way that the reader has to read further to learn more about it.

What to do next:

• Step 1: Apply the above 3 tips for a start. Avoid hard sell advertising. Present the reader with information to avoid the ‘switch off’.

• Step 2: Improve your copy writing skills further by finding more tips and secrets in a good e-book.

Good copy writing skills are sought after world wide and you can earn lots of money with these skills!