There are the five keys to running an effective and successful affiliate program. If you can implement these five keys you will do very, very well when it comes to running an affiliate program in conjunction with your membership site.

The second key to a successful affiliate program is: Give your affiliates a reason to promote your product every single month. This one is enormous and this is the number one opportunity area for anybody who has an existing affiliate program, and wants to improve it dramatically or anyone who is looking to start a new affiliate program.

The majority of your competition, if they even have an affiliate program, they have likely created one set of tools, one set of materials, or one set of promotions and they hope that their affiliates will use those same tools and resources and promotions again and again and again and again but the fact of the matter is, I as a list owner, somebody who has an email list, I am not going to send the exact same email templates to my list every single month.

Therefore, if I am going to continue promoting your product, I am going to have to change that email template and that requires work. You want to cater your affiliate program to the natural laziness of most affiliates and I do not say laziness in a bad way, because it is human nature. We all want to do the least amount of work for the most amount of gain and your affiliates are no different.

Knowing that, you got to Give your affiliates a reason to promote your product every single month and the easiest way to do this is to simply take out a 12 month calendar and ask yourself what promotion are we going to do in the month of January, what promotion are we going to do in the month of February, March, April, May, and go through the whole year. Create a set of materials for your affiliates for that given month. The promotional calendar is very, very important and it is important because now, you are giving your affiliates a new reason to promote your product every single month.

Read onto Part B to find out the rest of the elements associated with getting your affiliates to promote every single month.