Social media marketing is considered not a direct method of marketing your business. It is a powerful process which utilizes the principles of traditional marketing to programs with social ends that ultimately promotes your business through social media channels. Social media marketing is the new wave of online marketing and might be considered an indirect method of marketing. Traditional marketing focuses on immediate sales and gets right to the point. This is who we are, this is what we do, this is why you should buy our product or service, now buy it. The length of traditional sales cycles differ within businesses but what they aim is always the same - close that sale.

Social media marketing has the same goal but the means to the end are very different. For instance, it is generally disapproved to try to advertise your product or service on industry forum sites. Those forums are for exchanging of opinions, knowledge and networking. Most forums have a separate advertising section where businesses can pay for advertising. Establishing yourself as your industry expert is an idea behind joining in forums.

There is nothing really special about social media marketers except perhaps that they can communicate with other social media marketers. They can say any new ideas they may have, comment on new ideas other have, and constantly share with each other an interest in being able to get their word on something important to them and might be important to others. Otherwise stated, people notify everybody about what they suggest, people reply to this effort and they create each other’s businesses better as one. Social media marketers just notify the world how they can change people's lives with any product or service they propose on top of everything. This is how social media matters.

Definitely, a good social media marketer knows what he's dealing with. He knows the kind of people who may or may not listen to him. For those people who listen, he knows what exactly they like to listen to and he makes sure this is the sound that he will be making. For the people who don't listen, everyday is a good day to start over, maybe try a new approach in the hope that one day, these people eventually move to the other side of the fence.

The sound that a good seller makes must be something that clients like to hear. Clients like to hear about products and features that will be helpful to them. They do not like to pay attention to features which sound complicated but which aren't necessarily of worth. He has to know what it is that people find value in because that's the only way his efforts cannot go to waste for a social media marketer to be successful.

To know what people want, a social media marketer should do a lot of listening as well. He must take his time understanding what exactly they want. Nearly everyone will need automotive services at some point for instance. The marketer does not have to focus only on auto dealer advertising but also how to stay true to that advertising.

A good marketer is not just someone who gets details out to people more than anything else. He is someone people can interact with, passionately if necessary, and someone who doesn't mind having a real relationship with his market.