Now you understand that you need a list and have started to build one. The next phase is to build the relationship that will make the list profitable. Below are nine points that can assist you get that process started.

1. Unsubscribes are good.

The only way that you will not get unsubscribes to your list is to never send to them. Not every person will identify with your personality or writing style. Those who don’t won't ever give heed to your suggestions so it is not a great loss if they unsubscribe.

2. Just be you.

Permit your character to go through to your list. Prospects will purchase from you because they trust you. Attempt to be something you are not and it'll come through to your list and you may never cultivate that trust.

3. Be informative.

Just be sure you are supplying quality information to your list. Even if you happen to be presenting an item for sale remember that you are also supplying information. Establish the problem with your product as the answer but also let your subscribers be taught something about the topic even when they aren’t interested in the product.

4. Focus on the subject matter.

If your list is about desserts that ought to be the subject of the email. Now don’t email marketing tips to your dessert list or desserts to your marketing tips list. All right, there could possibly be quite a few who have interests in both (I am one and also have both types of lists), but the person opted-in for a specific focus and you have violated that trust you've worked so relentlessly to form.

5. Concentrate on just a single item for each email, unless it's a newsletter.

Sending several items to your list may be very perplexing to them and you will by no means get you the result you are aiming to get. Make sure that you use a call to action in every communication. By no means leave your subscriber wondering what you wanted them to do.

6. Always have a goal

This tends to go with 5. Be sure there is a motive for the e-mail that you send. If you have a reason then prospects will tend to continue reading. If they do not know what your reason is for your communication then they will quickly stop reading all your emails.

7. Track what works.

Tracking is the only way you will identify which of your emails works and which do not. This can help you perfect your messages to your subscribers. Do remember that the only goal of the email is to bring about the clicking through to a sales page. If it does that it is always successful regardless of whether you sell a product or not. The sale of the merchandise is on the shoulders of the sales page.

8. Make use of your contact information.

You're building a bond and that's based on trust. Let subscibers know who you are and the way to reach you.

9. Be receptive.

In case you receive an email from a subscriber answer it. That goes a long way to putting together the trust that is important to generate a client. People buy from those who they trust.

These suggestions will go a long way towards assisting you to develop the rapport that is necessary of building a valuable list.