Link popularity is the one of the most important factor to consider in a website to rank higher. Search engines will consider the links from the authoritative, relevant and quality websites as votes. That doesn’t mean that you can go on add as many links as possible to increase your link popularity. That will be considered as Spam by search engines and my penalize your website. Search engines will consider common keywords or threads between the incoming links of a website and thus calculates the link popularity.

Link building requires keenness and consistent effort. It is the hardest, time-consuming and crucial task a SEO performs to get a website ranked well. Here are the ethical strategies of link building:

Directory Submission: It is one of the affordable link building methods in SEO. The days of submitting URL have gone long back. Your site will get indexed only with the increase in incoming links. Listing your site in directories will increase your incoming links number. This will help in Brand building, Keyword targeting and Increase visibility to search engines.

Link Building: Search for theme based web sites and get links from them. You can Build One way links or reciprocal links. Look for quality, rank, non-competing sites that have "links" or "resources" pages and request for link partnering. Check all the links periodically and remove the inactive or dead links. Also if you requested for link exchange, check for your site listed in their website or not.

Forum Discussions: Search engines add higher weight for the links from the discussion forum thread related to your web site. Most forums allow members to leave signature links or personal profile links. Post a quality thread related to your website and the links in the signature should be related to your thread.

Social Bookmarking: Social bookmarking is saving web addresses in public Websites such as Digg or Del.icio.us so that you can access these bookmarks from any other computer connected to the web. You can make your bookmarks available to others to view and follow. Each post on these Social Bookmarking sites counts as a link to you. As these bookmarking sites are so popular with content updating regularly, these will be indexed by search engines frequently and hence your website also.

Blogs & the Blogosphere: Start a blog, and post the valuable content regularly. Build links to other related blogs, comment on other blogs and list your blog in some of the blog directories. This may draw some traffic and also increase your link popularity.

Article Submission: Writing articles relevant to the topic of your website and submitting them to article directories are other link building strategies that worth your efforts. In addition to links you get from article directories like Ezine articles you can also have the chance to receive backlinks from online publishers that reprint your articles.

Renting and Buying Links: Rent some high quality links from a broker or directly from Web sites. You can also buy an old site with a strong link profile, and link it to your own site, instead of building authority links from scratch. You can also submit your site to the paid directories for increasing the number of incoming links.

Think like a user when building links. You should make your link exchanges look like they are obtained in the natural way. Make sure to place your links in places pages relevant to your content. The anchor text must look naturally without keyword stuffing. Stay away from the known patterns of artificial link building. Hire the best SEO Services Company and get your website rank ethically.