Advertising Ideas For The Small Business Owner; The Top 12 Marketing Strategies
Business → Marketing & Advertising
- Author Claude Whitacre
- Published June 1, 2010
- Word count 614
There are principles and ideas that will transform your small business advertising. Here are the best 12. Most of these ideas are found in the book Influence by Robert Cialdini. Which one is most important to you?
Greed: Offering something for nothing is still a viable advertising method. You must still create the desire to own the thing that is free. As small business owners, we can offer an add on product free with purchase, or a gift just for showing up at our business. The appeal is strong.
Specificity: The power of a story is in the details. The more specific a claim, the more believable. Dove soap is 99 44/100 % Pure, not 100% Pure. This also means that any benefits promoted in your marketing must be specific to your prospect. The more the benefits fit the buyer precisely, the more the consumer values it. This is a core marketing principle.
Scarcity: Diamonds are valuable because they are so rare. Small business owners need to create the illusion that what you sell is in such demand that you can’t keep them in stock.
Urgency: There is always a reason to buy now. A sale is over in two days. There is a pending price increase. We only have 25 left in stock. We are going out of business. The new models are coming in, and we need to liquidate our inventory.
Exclusivity: The only place you can get this product is here. Also, it means that the target market can get this offer and nobody else. Perhaps because you are a member of a club or organization.
Reciprocity: If you do someone a favor, there is a strong internal need to return the favor. A form of this is always giving a little more than was paid for. This builds up a debt in the mind of the consumer. This also practically forces the consumer to recommend you to their friends.
Bundling: Offer two or three products or services together, and name the offer something exclusive to you. This make price comparisons difficult, and gives more value to the consumer.
Just bundling two or three items together to build a package actually creates more value than the total if added together.
Keep It Simple: The offer must be easy to understand. A child should be able to completely understand the offer. A confused consumer always declines the offer. Don’t use industry jargon. Don’t try to look professional by using large uncommon words. Make your sales story very easy to follow.
Social Proof: If everybody else wants what you sell, your prospect will want it too. If your customer believes that there is a great demand for what you sell, they will believe it must be good. Small business owners should use testimonials, and referrals. They both serve the purpose of giving social proof.
Offering Choices: Offer two or three choices in advertising and marketing. This changes the decision to choosing which item to buy, not whether to buy at all. A "Good, Better, Best" offer serves this purpose
Authority: The authority can be you, a celebrity spokesperson, or a governing body. If something is "certified" then the buyer feels more secure in their decision to buy. If the buyer sees you as an expert, then your presentation is seen as advice rather than as a pitch. "Four out of five doctors recommend..." Very powerful concept.
Building Value: Your offer must show at least twice as much value as the price you are asking. This value must be shown in the small business owners’s advertising and marketing. Every ad should tell everything the customer needs to know to want to buy what is being offered.
Small Business Marketing and Local Advertising expert Claude Whitacre is author of the book The Unfair Advantage Small Business Advertising Manual. You can purchase the book for $19.95 at http://www.claudewhitacre.com. You can also download your Free copy of the complete book at http://local-small-business-advertising-marketing-book.com
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates
- The Role of Content Marketing in Building Brand Awareness
- Are Gucci Bags Made of Animal Skin?
- What is the digital marketing strategy that tracks users across the web?
- How AI Can Elevate Your Sales Strategy
- Mastering Content for Content Marketing: Tips and Strategies for Online Marketers
- How Staff Augmentation Can Fuel Your IT Success
- Best AI Tools for E-commerce: Revolutionizing Online Sales with Smart Automation
- The Future of Marketing: Emerging Trends and Actionable Hacks for 2024