A first page ranking on Google, Yahoo or Bing is enough to excite any Internet user. Content in the website is key but it alone cannot guarantee an indexing on the front page of the search engine. Major search engines use variety of factors to rank web pages and your website content is just one among many. It is thus important for you to optimise your website using a good SEO tool. There are many online SEO software tools which will help you optimise your site through a complete process. Some of the key factors involved in a SEO process are:

Research: Keyword research is one of the most basic functions in the SEO process. Good SEO software will help you in finding right keywords before you start with the search engine optimization work. You will get keywords that are used by Internet surfers and also come across keywords which identify your website better. This will also help you to know the potential keywords that your potential clients uses while surfing the Internet. Such an act helps in getting more targeted page views to your website once the search engine optimisation has been done.

Optimisation: This is the most important phase in the SEO process as the changes to your website are incorporated here. The highly searched keywords found during the research process are incorporated into your website. A good SEO tool is a must for this process and it is important for you to optimise your entire website and not just a few pages to get desired results. Here you will also do the on page optimisation and the off page optimisation. The content in your website has to be relevant to the keywords or else traffic to your website will show little improvement.

Submission: Once you are done with the optimisation process it is important for you to submit your website to different search engines and various Internet directories. This submission helps in the search engines crawling your website faster and listing you at the top. Submission to directories plays a vital role in giving you a higher page rank as your website's content is listed in multiple places on the web. This also makes the search engine crawlers give you preference over your competitors giving you a higher ranking.

Link Building: For a higher ranking it is just not enough to have lots of keywords, links and content on your website. It is also important that you have a lot of back links or incoming links. Many search engines these days give backlinks preference over keywords and thus it is important for you to have links to your website listed in many other websites and directories. Reciprocal link exchange has been one of the most tried and tested processes of link building over the years and it is still holding good to improve search engine rankings.

You can achieve a high search engine ranking when all the above listed components of a SEO process fall into place. It is however important to note that you or your webmaster needs a good SEO tool to help you with the entire process and there shouldn't be any compromise with the process.