• What is this SEO all about?

• Does every domain need SEO?

• What is role of SEO in website performance?

• What has this SEO got to do with site traffic?

All the above questions are addressed in a simple manner in this article.

Importance of SEO

Everyday there are thousands of new web domains being booked world over. There are millions of web-hosting companies and domain traders trading domains. So what is the next step after designing and developing and adding content to the acquired domains?

Search engine optimization (SEO as it is shortly called) is a critical phenomenon which helps the web domain to show up in web search engines, improve the site performance, and rank the web site. SEO is an essential part of internet marketing.

To better understand SEO let me use an example. Offline businesses, use advertisements to popularize their business in the market. They distribute flyers and brochures to market their product. They get accreditations from reputed organizations to standardize their business process.

Similarly on the web SEO employs strategies like:

Keyword optimization

People search for specific keywords to land on the desirable results in the search engines. Optimizing and incorporating specific keywords in the website and Meta data helps the domain to show up in Google, other search engine results.

Directory submission

There are online directories with huge traffic that offers site submission. New web domains are submitted to these directories under appropriate categories as a part SEO. These submissions direct traffic to the web site.

Article submission

Here we write nice articles of good quality with SEO keywords. Then we place a link back in the article to our website. If the article impresses the reader he clicks on the link and views our web site. Thus we get targeted traffic to our website.

Apart from the above techniques there are other SEO techniques like:

• Social Bookmarking

• Back link generation

• Reciprocal Links

• Blog and forum marketing

All these techniques basically do a great enhancement to the site performance. It is an undoubtedly accepted fact that all domains need SEO without fail. Basically SEO is a phenomenon used to generate visibility and traffic and ultimately page rank and better performance to the website.

SEO is a unique way of letting the internet users to know that we have launched a web domain. Apart from this there are umpteen uses for SEO.

The requirement of SEO can be tracked by means of the following fact. Even big web businesses are paying a considerable expense to optimize their site. Most web domain entrepreneurs employ separate team for SEO procedures. Thus it is obvious that SEO is an inevitable and essential web performance strategy.

For more clarifications and insights into SEO, do have a look at the site www.ezseoforu.com. This site introduces various SEO strategies that enhance your web site performance enormously. Moreover the applications are explained in a simple and practical manner in this site. Hope you enjoyed and benefitted from the article. Cheers and Thanks.