Websites are becoming more and more important for businesses, a business without one can look very out-dated and is certainly missing out on potential customers.

Once the usually stressful process of creating a website for a company is over there is still need to promote the website. Apart from traditional advertisement mediums such as newspaper, digital, radio and T.V the main way to bring visitors to a website is appearing highly in search engines such as Google, Yahoo, Bing and Ask. Internet usage worldwide is ever increasing and people use search engines religiously every time they want information... if you think about it, where else would they find it? Landing your website into the number one position of Google when somebody types in the correct word(s) can be extremely profitable and that's where 'search engine optimisation' comes in (which is more commonly known as SEO).

SEO is performed on every major and semi-major website online, especially on ecommerce websites. Naturally ecommerce stores cannot create any revenue without visitors to their website, without SEO they will appear on Google but so far down the results they may as well be invisible. There are fierce battles between SEO companies online to make their client number one for their target keywords, two online car insurance companies may spend hundreds of thousands a year to get the number one spot in Google when someone type in the keyword "car insurance" for example.

Real Web SEO are currently Nottingham's biggest SEO company and have fought other SEO companies in the region to win the number one position for "SEO Nottingham" in Google. The Real Web SEO team have brought many clients to the top of Google in several niches including IT support, duffle coats, sunglasses and web design. Once RealWebSEO was getting the most they could out of the search engines they turned improving the design of their website to attract a larger number of clients. An orange theme was used; the colour orange is reportedly the perfect balance between a friendly and corporate feel and is used by ecommerce giant Amazon.

Other conversion design choices were having the words "SEO", "FREE" and "PROFITS" large and in bold within the text as well as a prominent phone number and contact from. The clear layout highlights the key features of the website that Real Web SEO owners want to be seen and there are three sections catering to different client needs. The conversion specific design has proved a valuable asset increasing the number of enquires for SEO work by around 5 times from the old design. RealWebSEO challenges it's visitors to use Google itself to prove it's claims of high rankings; it seems the proof is in the pudding!