The use of video on websites to communicate with customers has become a huge success because of the way people connect with videos. It is easier for us to just sit back and watch a video than it is to read a bunch of text, so it only makes good business sense to add video to web site.

Before the days of broadband and popular media sharing sites like Youtube, trying to add video to web site seemed almost impossible, but not any more, thanks to the latest technology and the rise of web 2.0, adding video to website truly only takes a few clicks of the mouse and because of this online video has exploded.

Though video sharing sites like Youtube are great places to host your videos, they still might not be ideal for your plans especially if you rather not carry the Youtube brand on your videos or any other brand for the matter but your own. Also Youtube will only let you host videos that are 10 minutes long or less.

So if you are not comfortable with these terms the solution to add video to web site would be to host them yourself, now don’t be put of by this, most people who use videos professionally online take this route and it is a lot easier than you might think.

First and foremost you will want to have your video file converted into the flash format this is the most used format for the Internet do to the fact that it’s a lot smaller than other video files, making it easier to work with and most Internet browsers are flash compatible.

Then you will need to decide on hosting for your videos, for this I would recommend you use a video hosting provider, a good provider will stream your videos from a specialized media server that supports all the popular media format like Flash, Quicktime, RealMedia, and Windows Media and offers detail stats of your streaming activities.

Also you will want to make sure the company you go with offers great support, the last thing you want is to have problems with your videos during an important event and can’t get immediate help so make sure they offer a telephone support and not just email support. I hope this article made you realize that to add video to web site there are more options for you to host your videos other than using video sharing sites.