How To Get The Most Out Of Attending Trade Show Displays
Business → Marketing & Advertising
- Author Chris Harmen
- Published August 5, 2010
- Word count 500
It is no secret that participating in trade show exhibits can be quite expensive. With all the things to consider, such as booth purchase or rental, drayage costs, renting a space in the exhibition hall, and more, expenses can quickly add up. It is crucial for companies to thoroughly train sales staff, carefully pick and choose the right shows to attend, and be diligent about details and deadlines. Doing so will help ensure that your organization financially benefits from attending these events.
Ensure The Staff Is Trained
Since the booth staff puts a face to the company's name at trade show exhibits, it is vital that they are knowledgeable about trade events. First impressions are key, and you will want your business to be well represented. There should be people within the company whose responsiblity is to train the inexperienced booth staff. They should be taught the basics, like how to ask open-ended questions and the importance of displaying approachable body language. Sales team members should definitely be aware that attendees will form an impression of the company based on the staff's behavior and demeanor. Armed with this knowledge, representatives at trade show displays will be more professional and more effective at gathering leads.
Choose The Right Trade Events
With so many trade show displays that go on nationwide, it is more important than ever to choose the right ones to attend. Exhibits can be large or small, general or specialized, and serious or more casual. Your company should dedicate some time to finding who the potential customers in your industry might be. Then, find out which shows these people or companies attend. Consider making a spreadsheet or database that ranks trade events in order of importance. At the last minute (maybe a month before the show date), find out if there is any available room at one of the less important events. If there's an opening, you'll likely be able to get it for a fraction of the price.
Pay Attention To Details And Deadlines
As in many areas of life, staying focused on little details can often help you advance. Make sure the booth looks professional and that all signs are straight, materials are clean and organized, and displays are free from clutter. If there is more than one person manning the booth, each person should have a specific role. One person could deal with the exhibition manager, for instance, and another could head up drayage organization.
Being diligent about sticking to deadlines can also make attending a trade event more worthwhile. Finishing paperwork and tasks early can prevent late fees and also help you take advantage of early discounts. If you're planning for a whole season of trade show exhibits, try to order everything for the year at once so you can qualify for bulk discounts.
By training the booth staff, picking the right industry events to attend, and staying on top of the fine points and deadlines, your company will greatly benefit from attending trade shows.
Chris Harmen writes for the leading providers of trade show exhibits, Nashville Skyline. They offer consulting as well as a full line of supplies and services for professional Tennessee trade show displays.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Why Gold Remains a Safe Investment in Kuwait’s Changing Economy
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates
- The Role of Content Marketing in Building Brand Awareness
- Are Gucci Bags Made of Animal Skin?
- What is the digital marketing strategy that tracks users across the web?
- How AI Can Elevate Your Sales Strategy
- Mastering Content for Content Marketing: Tips and Strategies for Online Marketers
- How Staff Augmentation Can Fuel Your IT Success
- Best AI Tools for E-commerce: Revolutionizing Online Sales with Smart Automation