Key #3 to a Successful Affiliate Program

BusinessAffiliate Programs

  • Author Stu Mclaren
  • Published August 7, 2010
  • Word count 533

There are the five keys to running an effective and successful affiliate program. If you can implement these five keys you will do very, very well when it comes to running an affiliate program in conjunction with your membership site.

The third key is to provide your affiliates tools and training. Tools, resources, and materials make it easier for your affiliates to promote your products and services.

The reason being, it cuts down the work necessary to promote your product. So give them templates, give them banners, or any other written materials, visual materials, or auditory materials that they can use to promote your products and services.

A lot of the time, people will create videos that affiliates can drive traffic to. One of the videos that we have demonstrate to people how to create a Micro Continuity Site with WishList Member and our affiliates have been promoting that and driving traffic to the video and it has proven to be a very successful set of videos that affiliates can use to promote WishList Member.

They do not have to create the videos themselves. These are videos that we have created for them. These are tools that they can use to promote our particular product. You definitely want to provide different templates, banners, materials, and resources like that that your affiliates can use and begin using in their own promotional ways.

Under that you want to educate your affiliates on the best ways to sell your products. You as the site owner or perhaps somebody managing the membership site are going to know the most effective strategies for promoting your particular product. Some strategies are going to work more than others.

So, communicate that with affiliates. For example, we have certain affiliates that have done reviews on WishList Member and these reviews have ranked very, very high in the search engines and they were able to generate a large volume of traffic every single month from those reviews. So it makes sense to communicate that with all affiliates.

We have seen other affiliates who run regular promotions of WishList Member by using email promotions. We have seen affiliates who create their own videos showing people how they built their membership site using WishList Member. These have proven to be very, very effective to obviously generate interest in buying WishList Member itself.

When you identify effective ways to sell your products and services communicate that with your affiliates and educate them on the best ways to sell your products. Remember, it is just like having your own sales force.

You would expect a bricks and mortar company or business to tell their affiliates the best way to sell those products, the best way to communicate the value of those products and what they can provide so that they can close more sales. Likewise, you want to apply the same principles to your own products and services. You want to educate your affiliates on the best ways to sell your products.

The five keys to a successful affiliate program: Number 1) Communication. Number 2) Give your affiliates a reason to promote your product. Number 3) Provide tools and training materials. Number 4) Remember the 80-20 rule. Number 5) Build relationships.

Find more useful tips to help your membership site expand. Keep your members wanting more while keeping it simple for you to maintain. This membership site software has all your needs.

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