Online business and marketing of that business is necessary for every company, whether it is a multinational company or a small scale one. Marketing of a business through the internet takes lesser time and costs lesser amount of money than the normal businesses. It is much easier to get hold of the target users through the internet. The main tool for online business is a website; creating and hosting the website is the primary aim of every company. However, creating and publishing the website is not the only job of the companies, they have to maintain the website properly and try every possible means to promote it to the worldwide target users. The main tool used to maintain a website is the search engine optimization tool; but before using this, the site owners must follow few steps. Let us discuss in brief these steps, which can help a website to flourish.

1.The target user must find the website attractive and eye catching. People seldom want to log on to a simple non-decorated website with no special feature. The site must have to be eye catching. Creating such a website is not easy for any one; the website owner must hire a programmer to serve that purpose. Only a good programmer can help the site owners have a good looking website.

2.The website that a person publishes for online business must be informative, i.e. it should have plenty of useful information about the business. A website without sufficient information is not at all effective. The target users will never get any interest on such a website. The website optimizers cannot give any information about the business; it’s the duty of the owner to supply the optimizers with adequate information about the business.

3.After following the above two criteria, the site owners should look to it that the website is user friendly. The database of the website should not be heavy enough. Such a site will take a long time to load and the users will obviously loss interest on it. And that is a discredit for the business. Trying to make a website eye catching often leads to such a heavy database website.

After Creating and publishing the website, the site owners must pay proper attention for maintaining the website and at this moment they should hire a search engine optimization company which can use proper SEM tools on the website. Without the use of proper search engine optimization tool, the websites cannot reach the limit which the owners had desired for. The main purpose of any website owner is to reach the topmost rank in the search engine; the search engine optimization companies use several effective search engine marketing tools to fulfill this desire of the website owners. They apply several effective techniques on the website so that it gets noticed by the search engines and hence get high rank. The better rank a website gets, the better is its possibility to get a good online business. Nowadays, most website owners use SEO SEM tools for optimizing their websites in order to get good profit in the online business.