In the web design and development, exceptional design can only get you too far. There are a number of factors that need to be considered when it comes to equipping a website for success. There are time websites enjoy unusually high traffic but no sales conversion or vice versa. Most times people dawdle on a site for a while and leave. What could be the reason you may ask? It pays to know what are the most prevalent reason why visitors leave a website. Read on and find out.

When you get a person to visit your website, you would naturally treat it as a potential client. But attracting people to visit and site, and retaining their interest is two entirely different things. For one, keeping a person on your site would increase the chances of having higher page views as well s them doing a desired action. Here are some key adjustments on web design and development of your site you can consider in enhancing the sales potential of your website.

Accessibility

Even if you boast a stunning web design, it is considered useless and ineffective if your visitors will not be able to access it, leaving them no other option but to leave. The incompatibility of browsers is one main factor that people fail to access a certain website. Make sure you web design and development company is able to comply with cross browser compatibility checks.

Navigation

Other key factor in web design and development is navigation. When visitor is browsing through your website for information, it can be very frustrating to determine where to get certain information, and having o navigate through dead links. Chances are, your visitor will leave abruptly, and you losing the chance on a possible sale.

Advertising

We all know advertising is essential in raking in online revenues. But there are some websites commit the blunder of going overboard. It can be quite irritating for a visitor who is simply trying to derive some information forcing them to leave due to sheer frustration.