The booming affiliate industry spearheaded by web-giants has paved way for small online businesses and website owners to earn profit through the CPA network. The network is a source of earning money that is relatively easily to utilize but is not very widely known. However, internet marketers are now increasingly cashing in on this network and the trend is likely to continue in future.

CPA stands for Cost Per Action. It has been developed upon the Click and Earn model wherein a click on a certain link, displayed on your website, earns you money. All the website owner needs to do is to fill in a form including personal details such as name, email address, telephone number etc, all authentic, on the advertiser's website. Once done, every time the advertiser's link is clicked, the website owner earns money.

The main reason for an increasing popularity of this marketing model is that it more or less eliminates the need of employing sales people for promotion of the website, thereby effectively reducing the cost of advertisement. Also, since the concept is relatively new, there is a lot of scope of getting a considerable share of the market.

The CPA network has basically two key people -- the advertiser and the publisher. The CPA network is like a middleman between the two. The CPA model works thus: The publisher promotes product or service offered by the advertiser. For each click on the advertiser's link, the publisher earns money. The advertiser in turn gets visibility as well as web-traffic which in turn results in sales. However, the publisher gets paid irrespective of whether the advertiser has made a sale.

In order to benefit from the innovative and highly profitable network, all that needs to be done is to associate with a web-link by becoming a CPA network affiliate. Following are a few guidelines for enrollment to the network:

• There are many such networks available so evaluate many networks before associating with one.

• Try to find the authenticity of the network and avoid getting associated with paid review networks.

• Check the reputation of the prospective CPA network in terms of the punctuality of payments. If a network is known for payment delays, opt for a better one.

• Scrutinize the working of the prospective network and find out whether response time for queries and complaint is short.

• Details such as the registered address, telephone numbers are important in verifying the authenticity of the network.

• Keep looking out for other networks in order to get the best out of CPA marketing.

• Enroll for free trial networks before paid ones as even these attract a decent amount of traffic and can earn anywhere between $15 and $60 a week.

If you are new to the world of internet marketing, it is advisable that you proceed with caution. The affiliate programs have their fair share of fraudulent marketers. Unless you have done a background check on an affiliate, you should not divulge personal details. The CPA network if utilized smartly can be highly profitable for businesses as well as website owners.