One of the keys to successful article marketing is of course the article itself, the article body.

Use this set of ingredients to craft quality articles that people reference with back links and are magnetized to click the resource box:

Article appearance -length and structuring model

The ideal length for an article that brings in sales is somewhere between 500 and 650 words.

Its minimum length should be no less then 350 words.

There must be a good balance between the amount of information transmitted and the number of phrases necessary for its transmission. You need people to have sufficient interest by the time they finish reading for also clicking in the resource box.

It's always a good idea to keep your paragraphs short, so that there is lots of eye friendly white space on the page.

This easy to read structure makes the reading experience more enjoyable and facilitates the information absorption.

The reality is the people avoid getting their heads all messed up in complicated syntaxes and scientific terminology.

A good formatting tactic is to use numbered lists and header and sub header tags.

An important piece that must fit perfectly is the resource box. Make it a natural piece for the overall content container.

Make a short introductory observation in the début of the article then get into the meat and bone.

For the ending phrase, you can compose a distinct conclusion and then write the separate resource box or you can skip the ending sentence and jump into the final incentive.

Regardless of your choice be sure the pieces blend naturally one into the other.

Article Purpose, Style and Tone

Articles are used to selling online due to their rapid social proof of credibility and trust that well written articles tend to pass in the form of the desired click in the resource box.

That's why is important to induce an expectancy attitude in your audience.

Most definitely you want to provide as much unique and useful content as possible.

But you should also keep some meaty details as an attractive to perpetuate the responsive attitude people develop as they realize the need to know more.

Inform people and draw them in, enticing them to seek out more from you.

Lite up the atmosphere with a conversational tonality where information is launched from every direction.

Anybody that writes their articles as if they are trying to give a professional lecture, or as if they're talking down to the audience is sure to fail.

Develop commonality and come from an adviseour's perspective as opposed to a rigid teacher.

Techy SEO advices.

Of course the SEO value of your article is also extremely important.

Not paying attention to this detail will confine you articles to only appearing in the search results pages of the article directories they were uploaded to, with no chance of ever reaching top ten positions in SERPs.

The main issue here is of course the usage of keywords within the article body.

Many people make the mistake of using the same keywords far too many times.

This tactic doesn't serve you at all; first off, the article won't be evaluated as a quality content source by the search engines so it won't rank for the intended keyword at all and secondly many ADs have in place keyword density filters that will automatically reject abusive articles.

Instead of stuffing your article body, consider using your main keyword no more than three or four times, once each in the introduction and conclusion paragraphs, and maybe once or twice more in the body depending on the length of the article.

Better yet, instead of using the same keyword, build long tail keywords and variations that have good daily search rates.

These are referred to as LSI words, or semantic related and help build an even greater relevancy for the article without the use of the targeted keywords.

Also avoid using the same article body on multiple Article Directories.

I suggest not investing time and effort in this manner because search engines are cleaning their indexes on a regular basis and every indexed but duplicated article encountered on multiple ADs is eliminated along with the back link.

This issue is also referred to as offsite duplicate content and it can be a serious problem for your article marketing campaign long term.